Let's face it. The main goal of your webinar is to get your attendees to do something: buy a product or service, fill out a form, become a member, donate money, sign up for another course, you get the idea.

What Happened?

Does this scenario sound familiar? You and your organization are excited about the upcoming webinar you're offering prospects and customers. You've created a landing page for your webinar that draws people in and persuades them to sign up. You've tweeted and done status updates on Facebook and LinkedIn. You are, in essence, a marketing "buzz" machine.

Your webinar attracts many, many attendees. You prepare and rehearse. The day arrives, and the webinar goes off without a hitch. Now you sit back, confident and happy, and wait for the praise, adulation, and, most importantly, the sales to come in.

While you do have a handful of positive evaluations, you're also receiving ones that indicate your webinar fell flat. You discover that one third of the attendees dropped out halfway through and another big chunk left three quarters of the way through. And you haven't made one single sale.

We call this The Marketing Yawn Effect. With all your efforts to market your webinar and get bodies in the room, you've overlooked something important: making the experience memorable every step of the way…before, during, and after the webinar.            

So how do you create a memorable webinar experience? These four solid strategies will ensure your webinar is memorable. Because the more memorable your webinar is, the more memorable you, your company, and your company's message will be. And that is what will ultimately lead to more customers, more sales, and deeper loyalty.

Four Key Strategies                    

1. The webinar experience starts sooner than you think - The positive webinar experience you're trying to create doesn't begin with the moderator's greeting. It actually begins a lot earlier than that, when the person first visits your webinar landing page.
2. Don't underestimate moderator magic -The professional moderator sets the tone for your event. The moderator is often the first person your attendees will encounter at the beginning of the webinar. The role is similar to a party host.
   
3. Think interactive and dynamic - It seems that every company is doing webinars these days. The problem is that too many organizations think that a webinar is just a format to push a PowerPoint presentation to the masses. The good news about this reality is that you can differentiate yourself very easily in the webinar market simply by learning how to make your webinars entertaining and engaging.
4. The webinar experience lasts longer than you think -The webinar experience doesn't end when the hour is up. After someone has attended one of your webinars, he or she should be placed in your organization’s sales funnel so that the nurturing process can begin.

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