We look at the top nine telltale signs that indicate whether your company is in need of an innovative and effective way to promote itself. Signs 1-3!

1. No strong corporate “look and feel"

• You’re in a highly competitive industry. Yet, what makes you really stand apart from your competitors is your people and the look and feel of your company.
• So how do you show your state-of-the-art factory in action or your professional staff working in your appealing office?
• And what about your idyllic location? What’s the best way to show picturesque vision of rolling hills, clean and green countryside or waterside views?
• The solution is to create a marketing video that paints an appealing picture of those indefinable qualities that make your company unique.

2. Unique Presentations

• You need to do a sales presentation and your company is up against some tough competitors.
• How do you present your company in a way that is different to your opponents?
• A proven method is to play your corporate video within your PowerPoint presentation.
• Playing your marketing video at the start of a sales presentation is a great way to relax your audience. Interesting vision and upbeat music can make your audience feel more positive, even before you’ve spoken a word.
• It’s an ideal way to show the look and feel of your company in a convincing and enjoyable manner.

3. Trade Shows/Exhibitions

• Your organization is always exhibiting at trade shows and needs a way to stand out from the crowd.
• Setting up a television screen and a DVD/VHS player in your stand with your continually repeating corporate video is an easy way to get people to stop and stare. Moving vision and music easily stops people in their tracks.
• Parents quickly learn that it is easy to distract a child by leaving them in front of a television. Adults are usually no different. It is easy to grab the attention of participants who may feel uncomfortable (or bored) walking around a trade show.
• Continually playing your corporate video is an easy way for passers-by to learn about you without having to go to the effort of reading through brochures.

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